Reel Muslim is completely non-profit. Nobody owns a share of it, nobody takes a profit from it, and your attention is not for sale. The app is free and will stay free.

Where money comes from

• Donations — given voluntarily by people who believe in the mission.
• Advertising — and not just any advertising. Every ad is reviewed before it appears, the same way every reel is: good, encouraging, halal.
• Partners and sponsorships — organisations that support the mission.

Where it goes — the complete list

Every unit of income can go to exactly three places, and nothing else:

• People in need. This is the purpose of the project and the primary destination of the money — food, water, and relief for families who need it.
• Content review. If the project employs anyone, it will be the people who check and review every reel and every advertisement before it reaches you. They are genuinely needed: keeping the content completely pure is a duty that requires human eyes, and it is the one kind of work this project will pay for.
• Infrastructure. Servers, video streaming and storage, and content storage — the physical cost of delivering the app. Only that.

There are no shareholder payouts, no marketing salaries, and no private benefit. If it is not on the list above, the money does not go there.

See it for yourself

The Impact tab inside the app is a public accountability page: what was raised, what was distributed, the meals funded, the families helped, and where the support went — by cause and by region. It requires no account to view, because transparency that requires permission is not transparency.

Questions

Write to us at support@reelmuslim.com.